User eXperience & CRO (basis) Add to favorites

Design user-friendly experiences that effortlessly convince customers and drive them to convert.
Do you want to make your website, webshop, or app more accessible to your visitors? And do you want to discover how to get end users excited about converting? Then this training is perfect for you! During the training, you will get inside the head of the end user and learn to use UX techniques to increase the user-friendliness and conversion rate of your platforms.

Also available as a customized in-company training. Request a no-obligation consultation for more information.
Who is the training for?
The training is perfect for you if you answer 'yes' to (almost) all questions:

• Do you work with websites, webshops, or apps that could perform better?
• Do you want to retain visitors longer and achieve more conversions?
• Do you have little experience with UX and CRO, but want to learn the basics?
• Are you curious how you can easily test and improve?
• Are you looking for practical tools that you can apply immediately?

This training is suitable for online marketers, digital marketers, content marketers, communications specialists, e-commerce managers, and junior UX designers. The training also offers valuable insights for product owners and web editors. Thanks to the low barrier to entry, the training aligns well with junior and mid-level professionals who want to master the basics of UX and CRO.

Training content
During the User Experience & CRO (basic) training, you will learn:

• What usability and conversion optimization mean in practice
• How to apply the basic principles of user testing
• How to better understand target audience behavior
• How to analyze the usability of your own platform
• Which tools you can use to implement improvements
• How to use A/B testing and other methodologies for optimization

The training combines theory with practical examples. You get inside the mind of the end user and discover how small adjustments make a big difference in experience and conversion. By actively working on cases, you gain immediately applicable insights that you can take with you into your own work.

What can you do after the training?
After the User eXperience & CRO training (basic) you will be able to:

• Assess and improve the usability of your platform yourself
• Using test methods and simple CRO tools
• Identifying and resolving obstacles in the customer journey
• Setting up and interpreting basic A/B tests

Upon completion, you will possess the knowledge and skills to work systematically on better user experiences and higher conversions.