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Business Forum 2027 - Reinvent

Oprah Winfrey live in the Netherlands

“Take change by the hand before it takes you by the throat.” ~ Winston Churchill

In today's rapidly changing world, we need Reinvention. Leaders who don't just adapt to change, but change before circumstances force them to.

Leaders who reinvent, challenge their own success, question what once worked, and guide their organizations toward what comes next.

Reinvent = change before you have to.

At Business Forum 2027, we are gathering the world's top minds to share their insights on Reinvention. Our confirmed speakers include:

• Rahaf Harfoush (FR) - Thought leader on emerging technology, innovation, and digital culture
• Pieter Zwart (NL) - Founder & CEO of Coolblue, built a multibillion-euro company by never standing still
• Oprah Winfrey (USA) - Global media leader and entrepreneur renowned for redefining the power of media
• Philippe Aghion (FR) - Nobel Prize-winning economist, pioneer of the theory of creative destruction

Guiding you through this extraordinary day: Ikenna Azuike as our host.

Join us at Business Forum 2027 to learn how you can reinvent your company, and yourself.

“Change has never been this fast before. And it will never be this slow again.” ~ Tom Goodwin

*More speakers will be announced soon*

Program

08:00 Registration
09:30 Opening Business Forum 2027

Block 1 - The World Reinvented

The world is being reshaped by forces no leader can ignore. Before you can reinvent your organization, you need to understand exactly what you are reinventing it for.

Innovating at AI Speed: The Role of Generative Tech in Shaping Tomorrow

• AI speed as a competitive edge. The companies moving now will set the rules for their market tomorrow.
• Beyond the hype. The real business models, cases, and strategies organizations are already using to win with generative AI.
• Human vs. machine. How to strike the balance between AI at scale and authentic human creativity, before your competitor does.

Speaker: Rahaf Harfoush

Break with side sessions and networking opportunities

Block 2 - Reinvent Your Company

Reinventive leaders own a specific mindset. They see success not as something to defend, but as something to keep questioning.

The power of creative destruction

• Growth requires creative destruction, not endless optimization
• Protecting yesterday's success can block tomorrow's innovation
• Attack your own business model before someone else does

Speaker: Philippe Aghion

Reinvent before you have to

• Get better every single day
• Cannibalize your own success before competitors do
• Keep your identity, change the execution

Speaker: Pieter Zwart

Break with side sessions and networking opportunities

Block 3 - Reinvent Yourself

Every transformation ultimately starts with a leader willing to question who they are. Oprah Winfrey shares her own hardest reinvention, live, in an on-stage conversation.

Become the leader your future requires

• Turn what makes you different into strength
• Move from talent to ownership
• Become a beginner again
• Turn achievement into purpose and impact

Speaker: Oprah Winfrey (keynote + moderated Q&A)

17:15 Closing and reception

The entire program is English spoken

Regular ticket:

• Full day conference with Rahaf Harfoush, Pieter Zwart, Oprah Winfrey, Philippe Aghion, and more speakers to be announced
• All inclusive catering
• Online access to presentations in video until 30 days after the event

SPEAKERS

Oprah Winfrey
Oprah Winfrey is a global media leader, producer, philanthropist, actress and author. Over the course of her esteemed career, she has created an unparalleled connection with people around the world, making her one of the most respected and admired figures today.

For 25 years, Winfrey was host and producer of the award-winning talk show “The Oprah Winfrey Show,” engaging in a range of multifaceted cultural conversations. Currently, Oprah oversees Harpo Entertainment, hosts the award-winning series “The Oprah Podcast,” serves as chairman and CEO of OWN, and is the founder of O, The Oprah Magazine and OprahDaily.com.

In 1996, Oprah’s Book Club launched, serving as a catalyst for the creation of book clubs around the world and millions of books sold across genres. In 2013, she was awarded the Medal of Freedom, the nation’s highest civilian honor. In 2018, Oprah became the first African American woman to be honored with the Golden Globes’ Cecil B. DeMille Award, and in 2022, she was inducted into the American Academy of Arts and Sciences.

Additionally, Oprah has donated nearly $500 million to philanthropic efforts in the United States and around the world, with a focus on youth education, supporting over 72,000 individuals. 2027 marks the 20th Anniversary of the Oprah Winfrey Leadership Academy (OWLAG), with a recent independent study in South Africa showing the Academy has been a disruptor of poverty in the region.

Pieter Zwart
Pieter's resume is remarkably empty. He barely has any experience in paid employment, because as a Business Administration student, he founded Coolblue with two friends in 1999.

Their goal? Building an example company in customer-centric entrepreneurship.

By now, over 5,000 Coolbluers work there, divided across the Netherlands, Belgium, and Germany, and the company has a revenue of 2.6 billion euro.

Rahaf Harfoush
Rahaf Harfoush is a Strategist, Digital Anthropologist, and New York Times bestselling author who focuses on the intersections between emerging technology, innovation, and digital culture.

She wrote 3 bestselling books:

• Hustle & Float: Reclaim Your Creativity in a World Obsessed with Work
• The Decoded Company: Know Your Talent Better Than You Know Your Customers
• Yes We Did: An Insider’s look at how Social Media Built the Obama Brand

Rahaf was recently named to the United Nation’s High Level Advisory Body on Artificial Intelligence. She is a member of France’s National Digital Council, and she was named to President Macron’s Commission on AI’s Impact on Democracy.

Rahaf is a Visiting Policy Fellow at the Oxford Internet Institute. She is also a Research Affiliate at Minderoo Center for Technology and Democracy at Cambridge University.

Philippe Aghion
Philippe Aghion won the Nobel Prize in Economics in 2025 - together with Peter Howitt and Joel Mokyr - for their works on ‘creative destruction’.

Aghion is a Professor at the College de France, at INSEAD, and at the London School of Economics, and a fellow of the Econometric Society and of the American Academy of Arts and Sciences. His research focuses on the economics of innovation and growth.

With Peter Howitt, he pioneered the so-called Schumpeterian Growth theory which became a leading paradigm to analyze the interplay between growth, innovation, market structure, and firm dynamics. He wrote and co-wrote various books on economics, including ‘The Economics of Growth’ and ‘The Power of Creative Destruction’.

In 2001, Philippe Aghion received the Yrjo Jahnsson Award of the best European economist under age 45, in 2009 he received the John Von Neumann Award, and in March 2020 he shared the BBVA “Frontier of Knowledge Award” with Peter Howitt for “developing an economic growth theory based on the innovation that emerges from the process of creative destruction”.

Business Forum 2027 is a DenkProducties seminar